At Mill, I led the social and influencer team, overseeing strategy, content, community, creator partnerships, and campaign execution across channels. I managed a six-figure influencer budget and built programs that spanned everything from larger creator partnerships to niche and community-focused talent, with a strong focus on making Mill feel culturally relevant while still driving measurable results.

I also helped shape Mill’s broader social strategy, growing the audience from roughly 93K to 118K year over year, increasing engagements 131%, and driving a 4.5% YTD engagement rate. Beyond influencer and social, I developed brand partnerships with companies like Blueland, Koala Eco, and Resy, worked closely across creative and marketing teams, and helped turn larger brand moments into campaigns that could live across social, influencer, partnerships, and IRL experiences.

Leading the team was one of the most rewarding parts of the role. I loved balancing the bigger-picture strategy with the day-to-day work— developing briefs, guiding creative, building processes, managing budgets and relationships, and helping the team create work that felt distinctively Mill.